Premium Hospitality Consulting
Exceptional food
is not enough.
Guests remember how you made them feel. NEXX designs the service, leadership, and systems that turn an ambitious restaurant into an exceptional one.
NEXX is a premium hospitality consulting practice based in Charlotte, North Carolina. Founded by Mark Logan after twenty years inside the rooms — Counter, Las Vegas high-volume, NYC fine dining — to bring operational discipline and human warmth into the same room.
We help ambitious restaurants become exceptional ones — through guest experience design, leadership systems, and operational excellence built to outlast turnover.
AI can automate many things. It cannot replace a moment of real human attention. Hospitality is not execution — it is connection. Everything we build for our clients begins from that line.
Every guest moves through four moments.
Each one is designed — or it isn't.
ARC is the methodology behind every NEXX engagement: a measurable map of the emotional journey your guest takes from the door to the goodbye. We use it to audit, score, train, and rebuild.
Arrival
The first forty-five seconds.
Rapport
The quiet earning of trust.
Consumption
The choreography of the meal.
Close
The last impression is the lasting one.
Six engagements. One standard.
Each engagement is built to compound — diagnostic insight feeds into trainable systems, which feed into measurable outcomes. We rarely arrive once and leave.
Owners hire us for what changes after we leave.
Hospitality ROI is measurable. We design every engagement around the metrics owners actually compound on.
Repeat guest rate
More of the right seats, more often.
Average check
Elegant upselling, not pressure.
Online review score
Reputation you can set a watch to.
Staff retention
A culture worth staying for.
Referral volume
Word-of-mouth becomes a channel.
Operational consistency
The same standard, every service.
“Mark did not arrive with a template. He arrived with questions. By week three, service felt different. By week eight, it felt inevitable.”
Twenty years inside the rooms.
Mark Eric Logan founded NEXX after two decades across Michelin-aspiring fine dining, NYC elite hospitality, and Las Vegas high-volume cocktail programs — most recently inside the Counter, a Michelin-star environment.
He sits on the board of Feeding Charlotte, leads in his church community, and trained in Theatre of the Oppressed empathy work. That blend — operations, leadership, public service — is the unusual lens NEXX brings to every engagement.
If your food is already exceptional,
the rest is design.
We work with a small number of restaurants at a time. The first conversation is free, candid, and usually short.